Marketing News

Model Gigi Hadid Is Maybelline’s Newest Face

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By: TOM BRANNA

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Maybelline New York has tapped Gigi Hadid as its newest spokesperson. Hadid, 19, has graced the runways of Marc Jacobs, Giles, Sonia Rykiel, Jean Paul Gaultier, Jeremy Scott and Chanel, and landed the cover of the fourth installment of Carine Roitfeld’s CR Fashion Book and the December 2014 cover of Harper’s Bazaar in Malaysia last year. Hadid has a striking international social media presence too—clocking in at over 1.4 million Instagram followers and 193K Twitter devotees....

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